The Economic Times dated 25th September, 2017:
City-blogger Sujata Shukla, who runs PepperOnPizza.com, features recipes on her blog, some that are created by her and others recreated from cookbooks or recipes of her favourite chefs. Last year, Shukla attended Peerbhai’s baking masterclass in Bengaluru. “If I really like the concept of a recipe or if it involves a complex process that I don’t understand, I may be willing to pay for downloading and trying it. Paying for something which gives value is something, I wouldn’t mind,“ she says.